In addition to Inbound Marketing, Social Media, SEO and E-mail Marketing, there are other tools that can be used to promote your business.

Google Maps

If your business has a physical address, you can add it to Google Maps. In addition to displaying your business in the map, Google Maps allows you to add your phone number (which when seen from a mobile device allows you to call with a click), hours of operations and even discount coupons to attract more customers.

One additional benefit is that it will help boost your search engine rankings.

E-ffectiveWeb - Internet and mobile marketing using FoursquareFoursquare (Mobile)

Foursquare is a location-based mobile app that in addition to showing your business in a map, it allows customers to “check in” to your business allowing friends of your customers discover your business through their check-ins.

 

E-ffectiveWeb - Internet marketing with YelpYelp

Yelp is a site that helps people discover local businesses. When you add your business to Yelp, you can add your full business information (address, phone number, hours of operation, etc.) as well as photos. Adding your business to Yelp allows you to:

  • offer discount coupons to entice customers to buy your products or visit your store
  • add photos to show off your business/products
  • be reviewed by your customers. Many studies show that customers are more likely to buy from businesses that have customer reviews
  • boosts your SEO rankings

E-ffectiveWeb - Internet marketing with PinterestPinterest

Pinterest is a new social network that allows users to create pinboards with images they collect from websites. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos.

If your product or business lends itself to attractive imagery (architects, interior designers, fashion designers, food, etc.) Pinterest is an ideal network to be found int.

But other business can also benefit from this additional venue, by creatively crating photos and posting them. For instance a groomer or veterinarian,  a consultant posting infographics, etc.

E-ffectiveWeb - Internet marketing with SlideshareSlideshare

If your business, as part of its services provides or generates information that can be put into a PowerPoint presentation, then Slideshare can be a great venue to participate in. For instance Accountants can post information about tax changes for the current year, Financial Advisors can post presentations about investing strategies, Consultants can post information, research or insights that could be of interest to their current or potential customers, Hairdressers can detail the steps to a new style they just performed, etc.

Expand your marketing

With a little creativity, you can use each one of these tools to promote your site, boost your SEO rankings and get more customers.

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