Improving your usability means improving your sales.

Usability is a key behind-the-scenes feature of any web site. Very often, sites look very attractive, but don’t make it easy for customers find what they want, making you lose business.

Our usability services make sure that your website follows best practices, that the design and layout help your customers achieve their goals, and that the navigation (or information architecture) follows the way customers do business in your site.

Testing usability with family, friends and employees is a good start. But the website will be used by people who are not familiar with you, your site or your business. That is why it is so important to test your site with “real customers”, because they bring real objectivity to the tests.

Here are some of the ways that we can help you improve the usability of your site:

  • We can conduct usability workshops, which involve observing and recording actual users perform key tasks on your site
  • We can implement click stream software that follows your users as they browse through your site
  • We can implement A/B or Multivariate tests
  • We can use Web Analytics to help you find problem areas where your customers get stuck or cause them to abandon your site

In all cases we will provide you a detailed report with the findings and provide actionable recommendations, identifying quick gains and long term suggestions.

You can then have your team implement the changes or we can do it for you.

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