SEM - Search Engine Marketing

While SEO focuses on free or “organic” traffic, SEM (Search Engine Marketing) focuses on paid listings. The most widely known program is Google Adwords and AdSense.

Having a strong SEO and SEM strategy will greatly improve the visibility of your website and of your products and services.

There are different SEM campaigns:
Pay-per-Click (PPC): you pay only when a user clicks on your ad
Impression based or CPM: you pay each time your ad is shown. The purchasing unit under this method is a thousand impressions.

There are also different advertising networks that we work with, including Google and Facebook

We can :
  • Set upan account (with Google Adwords, Facebook, etc.)
  • Set up your campaigns
  • Create ads (text, banners, multimedia)
  • Test different ads to find the one that generates the best response
  • Create, improve and test your landing pages (the page where customers go when clicking on an ad, if different from a regular page on your site). Having a landing page targeted to specific ads or campaigns is a good practice that can improve your results
  • Provide reports and recommendations on campaign performance so you can maximize your advertising dollars
  • Report on the impact the campaigns had on your site (did people stay on your site or just clicked and left? what pages did they see? did they purchase?)

We can help you with your Search Engine Marketing strategy»

 

 

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