Project Description

Goal:

  • Redesign the existing website for an established Real Estate company in order to update their online branding and reflect the company’s values and style
  • Use the website to capture new business leads
  • Make it easier for the different segments of visitors to find relevant information
  • Use a Content Management System to lower the cost and effort of managing and maintaining the website
  • Develop an email marketing strategy to help the company acquire new leads and promote branding

Solution:

  • Web design and development: we redesigned the new website prioritizing visual clarity and organizing content in a clear manner, in order to help different segments of customers find what they are looking for quickly and easily.
  • Content Development: we developed content to support SEO efforts and to better target the services to each appropriate segment.
  • Functionalities: a property slider was added, to help promote the organization’s key sales message.
  • The website was built using a Content Management System (WordPress) to lower maintenance costs.
  • SEO: the website was built in an SEO-friendly way to help search engines find and rank the site.
  • Email Marketing: four different custom templates were created. Templates are optimized for readability across different platforms (webmail, mobile, Outlook).

Results:

  • The homepage layout and property slider are key at promoting the company’s services to visitors
  • The project was completed on time and on budget to client’s satisfaction