Project Description

Goal

  • SEO: Improve search engine rankings and visibility
  • Increase sales: improve promotion of products and services through the website to increase business
  • Improve results from E-mail marketing campaigns

 

Solution

  • Website enhancements: we introduced small enhancements to the website that helped Blue Pacific improve communication of their products and services as well as promotions.
  • Usability: We also redesigned the navigation menu to make it easier for visitors to find information about treatments
  • SEO: we worked with an SEO specialist to add improvements
  • Email marketing: the email marketing creative was redesigned to improve delivery of the message
  • Web Analytics: we gathered data and used reports to provide recommendations for further improvements and to guide further investments

Results

  • Increased overall traffic by 27% through SEO and usability enhancements
  • Increased traffic to key business pages
  • Email marketing campaign outperformed previous efforts by more than 15%