Project Description

Goal:

  • Launch an effective internet presence for the Studio
  • Use the website to:
    • attract new students
    • support marketing and business initiatives
  • A website that can be maintained internally, easily and at a low cost

 

Solution:

  • Website design: we designed a website using Joomla, a Content Management System (CMS) that allows clients to update the website internally and with a minimal technical knowledge
  • Navigation and usability: the navigation was organized in a way that allowed visitors to find, at a glance, the breadth of classes offered by the studio as well as the calendar of classes and events
  • SEO: the site’s structure was SEO friendly. In addition, specific keyword were researched and placed in order to improve search engine rankings

 

Results:

  • Highly engaging website: low bounce rate; users view 6 pages per visit;
  • Visitors go to key business pages
  • Consistently ranked on page 1 for selected keywords