Project Description

Goal:

  • Redesign the website
  • Add e-commerce functionality
  • Lower the cost of maintaining and updating the website
  • Utilize the website to attract new customers
  • Build and maintain a strong presence in Google

Solution:

  • Web development: the website was developed using a Content Management System (WordPress) in order to help the customer lower the cost of maintaining and updating the website
  • Usability: the navigation menu was redesigned to help customers find quickly the product they were looking for
  • E-commerce: a product catalog and sales platform was installed in order to allow the customer to sell their products online

Results:

  • While the new site is not yet live, the customer has already experienced the value of being able to display product details more effectively, which in will turn improve the sales process once the site is launched