Gone are the days where banners, Adwords, and other forms of SEM (Search Engine Marketing) were the dominant ways to advertise your business online. Today, Facebook, LinkedIn, Twitter and just about every site where your clients spend a considerable amount of time offer a way for you to advertise to the people that really matter to your business. […]
Social Media is no longer a fad or an optional tool. It has become an integral part of any marketing and business growth strategy.
It is not only a tool by itself, but it is also a great supporting tool for other channels: organic search (SEO), email marketing, blogging, even online and offline events.
And it seems that Social Media is especially relevant for smaller businesses. In fact, for some businesses, Facebook , Twitter, LinkedIn and other Social Networks account for almost half of the traffic that is referred to their sites.
In addition, many studies show that social media interactions have a direct impact on consumer-buying choices. […]
If your business has a physical address, you can add it to Google Maps. In addition to displaying your business in the map, Google Maps allows you to add your phone number (which when seen from a mobile device allows you to call with a click), hours of operations and even discount coupons to attract more customers. […]
Web Analytics is an essential but often overlooked component of any online presence, which is key in helping you make more business online, discover ways to save money and optimize your budget. Web analytics can be used to discover site design and usability issues that are keeping your customers from doing business with you, measure the success of your email campaigns so you can use your budget more effectively, see where traffic is coming from so you can optimize your Adwords campaigns and your marketing spending. [...]
Improving your usability means improving your sales.
Usability is a key behind-the-scenes feature of any web site. Very often, sites look very attractive, but don’t make it easy for customers find what they want, making you lose business.
Our usability services make sure that your website follows best practices, that the design and layout help your customers achieve their goals, and that the navigation (or information architecture) follows the way customers do business in your site. […]
SEO, or Search Engine Optimization, is the process of designing and structuring a website to improve the position (or ranking) in which a company’s link appears on a search results page.
Search engines have free (also called “organic”) and paid listings. SEO refers to the ranking of organic search results.
Surveys show that over 85% of internet users find new Web sites by using search-engines. This means that Search Engine Optimization must be a part of your online marketing strategy. Improving your visibility will attract more customers and improve awareness of your company and products or services.
Our SEO services include: […]
eMail marketing is a very powerful, low-cost way to reach out to your customers. eMail Marketing helps you acquire new customers, increase sales from existing customers, foster customer loyalty and enhance your brand recognition.
Sample uses of eMail Marketing include: sending promotions and coupons, telling your customers about new products and services, announcing news about your company.
In addition, eMail is an excellent channel to integrate with other channels. It can be used as follow-up to a direct mail piece, remarketing after a Web site purchase, or in campaigns tied to other programs, like loyalty, etc.
We can help you to: […]