Partnerships

We partner with PR, Design and Advertising agencies to help them provide higher value and a wider range of services to their clients.

Through e-ffectiveWeb, they can now offer not only our web design expertise, but expand their offerings to eMail Marketing, Web Analytics, SEO, eCommerce optimization, and much more.

What we add to PR, Design and Advertising agencies:

  • provide guidance for usability, navigation and information architecture best practices
  • make sure their designs are optimized for search engines (SEO optimization)
  • enable the sites they design to be measured through web analytics and develop key performance indicators and reporting to monitor performance
  • help optimize for eCommerce (if required)
  • assist with eMail Marketing strategies
  • develop A/B or Multivariate testing and provide recommendations
  • other ad-hoc services

Our services are provided under the umbrella of your company, that is, the client never learns about e-ffectiveweb, unless you want them to.

For Advertising Agencies

We partner with Advertising Agencies to develop digital media strategies for their clients. We provide end-to-end services for a comprehensive digital media campaign:

  • develop websites, microsites and blogs
  • optimize designs for SEO
  • provide guidance on best practices and industry standards on technology and usability for different types of websites: corporate, e-commerce, media, lead generation, customer service.
  • develop web analytics reports to monitor performance and provide recommendations for improvement
  • test different designs and layouts through A/B and Multivariate testing, and provide recommendations to improve conversion and site performance

For Public Relations Firms & Agents

An internet presence has become an integral part of any Public Relations strategy. We can help Public Relations Agencies to expand their reach into the web through:

  • website development to further the reach of your customer’s message
  • development of a blogging image and strategy
  • optimizing content and designs for SEO
  • developing email campaigns based on your communications goals and strategy
  • providing guidance on best practices for […]