Inbound Marketing is about making yourself easily found in order to draw customers to your website. The idea of Inbound Marketing is opposed to “Outbound Marketing” where you push your company out to your target market via ads, direct mail, cold calls, etc. In other words, Inbound is about “earning” your way in by offering relevant content about your product, as opposed to “buying” your way in, in unsolicited ways […]
Surveys show that over 85% of internet users go to search engines such as Google to find not just products and services, but information and reviews about them.
Sure enough, you want to show up whenever someone does a search related to your business. While we won’t promise that you’ll be the #1 result (no one can, and don’t trust anyone who claims to do so!), we have achieved solid results for our clients, where they consistently show up at the top of the first page of search results, and drive a healthy percentage of visits from search engines. […]
There two powerful tools that are often overlooked by business owners that can yield to lower costs and increases returns.
More and more we hear businesses say “Why do I want a website if I can have a Facebook page?”
A Website and a Facebook page might both display content about your business, product and service. But they serve two very different purposes.
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